Five Contracts Every Online Brand Should Have on File by Six Figures
Online brands have a lot to keep up with. Creating content, managing clients, marketing themselves, and handling technical issues are all daily concerns. On top of these subjects, there is also the reality of handling legal matters, such as protecting their brand.
What many online brands do not realize, often until it’s too late, is that their business must be about more than providing a top-rate product or service for consumers. Rather, an online brand is only as strong as its protective contracts. A business’s contracts tell others what is most important to that online brand. Instead of taking time to think through these subjects, many businesses will overlook issues across a range of topics. Protecting all the hard work that led to an online brand’s success is not easy. It takes careful preparation. Contract negotiation and implementation are part of that protective process.
Tapley Law Helps Clients Protect and Scale Their Online Brands with Contracts
Hard work, in general, is not enough to protect an online brand from the many risks involved in operating the business on a day-to-day basis. A rival brand may use an idea from another company’s website to increase their profits. Or a business partner may misinterpret a term in a contract because the contract was neither well negotiated nor proofread.
Instead of finding themselves in these types of situations, a business must consider the following five contracts necessary for protection and scaling of their online brand:
- Independent Contractor Agreement: these contracts identify the type of work to be performed and terms of payment. Especially pertinent to online brands is a clear-cut determination of who owns any created material by the contract. Hint- it ought to be you and your online brand!
- Client Services Agreement: Working in a one-on-one relationship with clients means you must be able to establish the scope of your relationship with the client. The work you are going to perform and what is not included in your working relationship. Depending on the client, language may be needed specifying the client’s responsibilities under the agreement.
- Purchase terms for digital courses: When an online brand offers a product in the form of a book, template, or course, it must state in the contract what the buyer is purchasing, refund information, and whether the brand provides any guarantees for the product or course.
- Website Terms and Conditions: How users of an online brand’s website can use it for purchasing and looking up information. Often, a brand will disclose how it uses and stores data provided by its customers.
- Non-Disclosure Agreement: This agreement is important when sensitive information is used to create a new product or develop a new idea. Limits on how long the confidentiality must be maintained and the consequences for breaking the non-disclosure agreement should also be specified.
Contact Tapley Law For All Your Online Branding Needs
Do you want help drafting these agreements but don’t know where to begin? Contact Tapley Law for a free case review. Don’t risk your hard work by operating your online brand with no protective contracts in place.